The Cross-Platform Consistency Rule
Your LinkedIn presence cannot exist in isolation. If you're creating content on multiple platforms (YouTube, Instagram, X, TikTok), everything must be aligned:
Visual Consistency:
- Use 2-3 core brand colours across all platforms
- Maintain consistent fonts and design elements
- Use the same profile photos and similar banners
- Create recognizable visual assets
LinkedIn Profile Optimization (The Right Way)
Profile Picture:
- Professional headshot
- Clear, high-quality image
- Consistent with other platforms
Example:
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Banner Design:
- Simple and clean
- Clearly conveys your offer/value proposition
- Uses your brand colors and fonts
- Includes recognizable brand elements (logo, icons, buttons)
- Avoid cluttered "guru" style banners
Example:
