The Differentiation Framework

Before creating any content, map out the 5 things that make you unique in your industry:

1. Your Unique Process: How do you deliver results differently?
2. Your Specific Expertise: What do you know that others don't?
3. Your Client Success Methods: What makes your approach work?
4. Your Industry Insights: What trends do you see that others miss?
5. Your Resources/Tools: What have you created that provides value?

The Two-Post Strategy

1. Authority Posts (Value-Only Content):

• Share new strategies you've developed
• Discuss techniques others aren't using
• Provide insights from your unique experience
• Break down complex concepts in your field
• Share results and case studies (without pitching

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Success Criteria for Authority Posts:

• Readers should think "Whoa, this is NEW!” - “This post just changed my perspective."
• Content should be scroll stopping—makes people stop scrolling
• Should demonstrate expertise others don't have
• Must be 10x better than similar content in your space </aside>

2. Lead Magnet Posts (Resource-Driven Content):

• Offer valuable resources in exchange for comments
• Provide standalone value that showcases your expertise
• Include clear call-to-action ("Comment 'STRAT' for access")
• Deliver genuine value that builds trust

Content Creation Guidelines

The "New and Better" Rule:

• Either create something entirely new, or
• Take existing strategies and make them 10x better