The Two-Channel Conversion System

Channel 1: Direct Meeting Bookings

• High-intent prospects who see your content and want to work with you immediately
• They view your lead magnet, check your profile, and book a sales call
• These are 10x more valuable than cold outbound leads
• Include booking links in your bio, featured section, and content

Channel 2: Email Collection & Nurturing

• Collect emails through lead magnets and valuable resources
• Build an email sequence that provides ongoing value
• Nurture relationships over time before pitching services
• Use email to drive traffic to other platforms and offers