Understanding these categories will determine your entire approach to LinkedIn growth.
Type 1: Corporate/Job Seekers
These are the "Matrix 9-to-5ers" who use LinkedIn for:
- Job searching
- Professional networking within traditional corporate structures
- Sharing company updates and work anniversaries
Why you don't want to be this: Limited growth potential and no authority building.
Type 2: Agency People
These users are easily identifiable by:
- Generic lead magnets ("10,000 email database," "AI automation that saves 15,000 hours")
- Overly branded banners with guarantee claims
- Low-quality, templated content
- Focus on quantity over quality
Why you don't want to be this: You'll blend in with thousands of others posting the same generic content.
Type 3: Company Builders/Industry Authorities
These are people who:
- Actually run companies or create real value
- Post unique, high-quality content
- Share resources and insights that only they can provide
- Become the go-to authority in their space
- Build genuine influence based on expertise
This is where you want to be.
<aside>
<img src="notion://custom_emoji/1da360c2-5418-4b55-8ae2-2a470fe94d43/1ea39dd8-23e7-80ce-88fe-007aeb8f1d06" alt="notion://custom_emoji/1da360c2-5418-4b55-8ae2-2a470fe94d43/1ea39dd8-23e7-80ce-88fe-007aeb8f1d06" width="40px" />
🚨 The Reality Check
Category 1 creators stay employed but never build wealth.
Category 2 creators work harder and make less money.
Category 3 creators build assets that compound over time.
Most people choose Category 2 because it feels easier. Category 3 requires genuine expertise but delivers exponential returns.
</aside>
